Logos & Brand Guidelines
Official Balanex logos, color palette, typography, and usage guidelines for media and press use.
Download Brand KitPrimary Logo
Two approved colorways. Use the full-color variant on light backgrounds and the white variant on dark or colored backgrounds.
Full Color
Use on white and light backgrounds
White Variant
Use on dark or colored backgrounds
Never stretch, skew, recolor, or add effects to the logo. Always maintain clear space equal to the height of the "B" lettermark on all sides.
Brand Colors
These are the only approved colors for Balanex brand materials. Never substitute or alter these values.
Primary / Accent / Neutral
Navy Blue
RGB: 17, 71, 126
Burnt Orange
RGB: 199, 96, 63
White
RGB: 255, 255, 255
Supporting Colors
Charcoal
Steel Blue
Ice Blue
Fog Gray
Brand Typeface
Inter is the sole typeface of the Balanex brand. Never substitute with decorative or script fonts.
Google Fonts — Open Source — Variable Weight (100–900)
Inter
Display / H1
Heading / H2
Subheading / H3
Body — Real bookkeeping. Real specialists. Real support.
Caption — Mon–Fri 9AM–5PM MST
Label / Overline — PRIMARY OFFER
Use Inter 700–800 for all headings
Body copy: Inter 400 at 14–16px, 1.5–1.7 line height
All-caps labels: 2–3px letter spacing
On dark backgrounds: use white or Ice Blue text only
Get the Full Brand Kit
Includes logos in SVG, PNG, and EPS formats, plus color swatches and font references.
Download Brand Kit (.zip)